Audience, Relevance, and Search: Targeting Web Audiences with Relevant Content

Audience, Relevance, and Search: Targeting Web Audiences with Relevant Content

2010 | 208 Pages | ISBN: 0137004206 | PDF | 6 MB

How much more effective would companies be if all the content they created for the Web reached its specific target audience? In this book, three pioneering IBM content and search experts show how to get closer to this goal than ever before. Readers will discover how to write highly relevant content containing the keywords and long-tail phrases their targeted users actually use. By doing so, they will learn how to go beyond merely ''maximising'' traffic to actually delivering the right content to the right visitors at the right time. They will even learn how to prove the relevancy of their Web content.More than any other book, Audience, Relevance, and Search is relentlessly focused on the search and content optimisation problems that Web professionals face right now. Drawing on 45+ years of collective experience in Web publishing and search effectiveness, the authors share powerful insights into these and other crucial challenges:* What's the best way to optimize keywords and other content for Google's newest PageRank algorithm?* How can personally relevant content be developed for the widely diverse Web audiences that visit large sites?* How can users be steered to content that's relevant to them and away from content that isn't?* Can content be aligned to users' roles, or where they stand in the purchasing cycle?* How can analytical tools and dashboards be used to determine which content is relevant to their audiences, and how relevant it is?


[Fast Download] Audience, Relevance, and Search: Targeting Web Audiences with Relevant Content

Related eBooks:
The Little Book That Makes You Rich: A Proven Market-Beating Formula for Growth Investing (Little Bo
On the Fly: Executing Strategy in a Changing World
Knowledge, Scale and Transactions in the Theory of the Firm
Algorithms for Worst-Case Design and Applications to Risk Management
Advances in Dynamic Games: Theory, Applications, and Numerical Methods
Paris-Princeton Lectures on Mathematical Finance 2013: Editors: Vicky Henderson, Ronnie Sircar
Scientific Financial Management By Morton Glantz
The Caribbean and the Atlantic World Economy: Circuits of trade, money and knowledge, 1650-1914
Secrets from the Innovation Room: How to Create High-Voltage Ideas That Make Money, Win Business, an
The Economics of Foreign Exchange and Global Finance By Peijie Wang
Using the Project Management Maturity Model: Strategic Planning for Project Management, 3rd edition
And Economic Justice for All: Welfare Reform for the 21st Century
Copyright Disclaimer:
This site does not store any files on its server. We only index and link to content provided by other sites. Please contact the content providers to delete copyright contents if any and email us, we'll remove relevant links or contents immediately.