Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing

Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing

2011-11-22 | ISBN: 1118113365 | EPUB | 304 Pages | 1.07 MB

Practical techniques for applying neuroscience and behavior research to attract new customers
Brainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. With quick and easy takeaways offered in 60 short chapters, this book contains key strategies for targeting consumers through in-person sales, online and print ads, and other marketing mediums.
This scientific approach to marketing has helped many well-known brands and companies determine how to best market their products to different demographics and consumer groups. Brainfluence offers short, easy-to-digest ideas that can be accessed in any order.
Discover ways for brands and products to form emotional bonds with customers
Includes ideas for small businesses and non-profits
Roger Dooley is the creator and publisher of Neuromarketing, the most popular blog on using brain and behavior research in marketing, advertising, and sales
Brainfluence delivers the latest insights and research, giving you an edge in your marketing, advertising, and sales efforts.


[Fast Download] Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing

Ebooks related to "Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing" :
The Cambridge Handbook of the Psychology of Aesthetics and the Arts
Learn to Write Badly: How to Succeed in the Social Sciences
Mind Clearing: The Key to Mindfulness Mastery
Narrative and Meaning: The Foundation of Mind, Creativity, and the Psychoanalytic Dialogue
Attacks on Linking Revisited: A New Look at Bioní»s Classic Work
Acceptance & Commitment Therapy for the Treatment of Post-Traumatic Stress Disorder
Advances in Teacher Emotion Research: The Impact on Teachers' Live
Language and Cognition in Bilinguals and Multilinguals: An Introduction
The Search for Bridey Murphy
Carolyn Ambler Walter, Judith L. M. McCoyd - Grief and Loss Across the Lifespan: A Biopsychosocial P
Copyright Disclaimer:
This site does not store any files on its server. We only index and link to content provided by other sites. Please contact the content providers to delete copyright contents if any and email us, we'll remove relevant links or contents immediately.