CAPTIVATE: Public Speaking Secrets from TED Talks

Give a captivating TED talk

Case study: Kelly McGonigal, "How to Make Stress Your Friend".

Craft an opening that makes your audience lean in to hear more.

Harness the power of storytelling to move your audience emotionally.

Connect with your audience using conversational language.

Engage, educate and entertain your audience.

Case study: Sir Ken Robinson, "How Schools Kill Creativity".

Put statistics into context for your audience.

Avoid the mistakes most speakers make.

Create rapport by referencing common experiences and beliefs.

Use the "magic word" to keep your audience engaged.

Invoke emotions in your audience using Power-Words.

Mesmerize your audience using the conflict in the story.

Case study: Jack Andraka, "A Promising Test for Pancreatic Cancer from a Teenager".

Create knowledge gaps that keep your audience curious.

Add organic humor to your talk.

Add an element of newness to your talk.

Deliver a powerful and persuasive presentation.

Case study: Seth Godin, "How to Get Your Ideas Spread".

Go beyond sharing information to sharing emotion.

Focus externally, not internally.

Conclude using the "signal, summarize and sell" formula.

Inspire your audience to action.

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