Change 2.0: Beyond Organisational Transformation



Springer | 2008-02 | ISBN:3540774947 | 188 pages | PDF | 2 Mb


Joachim Klewes is Senior Partner of Pleon and an associate professor at the Freie Universität Berlin. His expertise of more than 25 years includes major assignments in the fields of organisational consulting, corporate change and crisis as well as corporate communications. He is a founding partner of the opinion research institute com.X and a frequent writer, publisher and speaker.
Ralf Langen is Managing Partner of Pleon Germany and European Head of Pleons Change & Transformation Practice. He has been a communications management professional for more than 15 years both on the industry side and as a consultant. He specialises in change management, and crisis and issues management. He is also the founder and chairman of the European Centre for Reputation Studies (ECRS).
Pleon is Europe's leading communication consultancy, creating and implementing strategies for private and public sector organisations around the world. The agency has 32 branded offices with more than 1,000 employees in 15 European countries and associate agencies in 10 countries across Europe, Middle East and Africa.

"Change before you have to" - the advice by Jack Welch, former CEO of industry giant General Electric, still holds true today. Even more so: organisations permanently have to face change, if they want to succeed economically. No small feat, given the high expectations that employees have in times of transformation towards their management. Staff cannot be entirely left out of the process, anymore. This hard-learned lesson is fairly well understood by now. But how should engagement be designed and carried out? This collection explores the different approaches to employee participation - from a practitioners' perspective. Consultants from Pleon, Europe's leading communications agency, as well as managers and academics share their experience with change communication and offer valuable insights on what engagement - if tackled correctly - can do for organisations: it adds to the internal trust and external reputation.

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