Clayton M. Christensen - The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail

Clayton M. Christensen - The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail

1997 | ISBN: 0875845851 | English | 256 Pages | PDF | 1.6 MB

The bestselling classic on disruptive innovation, renowned author Clayton M. Christensen.
His work is cited by the world's best-known thought leaders, from Steve Jobs to Malcolm Gladwell. In this classic bestseller, innovation expert Clayton Christensen shows how even the most outstanding companies can do everything right-yet still lose market leadership. Read this international bestseller to avoid a similar fate.

Clay Christensen-who authored the award-winning Harvard Business Review article "How Will You Measure Your Life?"-explains why most companies miss out on new waves of innovation. No matter the industry, he says a successful company with established products WILL get pushed aside unless managers know how and when to abandon traditional business practices. Offering both successes and failures from leading companies as a guide, The Innovator's Dilemma gives you a set of rules for capitalizing on the phenomenon of disruptive innovation.

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