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GW’s Institute for Politics, Democracy & the Internet | March 15, 2007 | ISBN: 0822337126 | PDF | 118 Pages | 1.9 MB

Sure, data is nice to have around. It's valuable. It gives you credibility. The more you have of it, the more people gossip about you. But stockpiling data won't get you anywhere – unless, of course, you know how to use it to develop and sustain relationships with voters and constituents.

Relationship management wasn't designed to waste your time. Rather, it was developed to make the business of politics more efficient and more effective. In other words, it has the potential to save you money and make you more friends – if you're a political campaign, advocacy group, nonprofit, or elected official.

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