Designing for Behavior Change, 2nd Edition

Designing for Behavior Change: Applying Psychology and Behavioral Economics, 2nd Edition

English | June 2nd, 2020 | ISBN: 1492056030 | 384 Pages | EPUB (True/Retail Copy) | 13.03 MB

Designers and managers hope their products become essential for users-integrated into their lives like Instagram, Lyft, and others have become. Such deep integration isn't accidental: it's a process of careful design and iterative learning, especially for technology companies. This guide shows you how to apply behavioral science-research that supports many products-to help your users achieve their goals using your product.

In this updated edition, Stephen Wendel, head of behavioral science at Morningstar, takes you step-by-step through the process of incorporating behavioral science into product design and development. Product managers, UX and interaction designers, and data analysts will learn a simple and effective approach for identifying target users and behaviors, building the product, and gauging its effectiveness.

Learn the three main strategies to help people change behavior
Identify behaviors your target audience seeks to change-and obstacles that stand in their way
Develop effective designs that are enjoyable to use
Measure your product's impact and learn ways to improve it
Combine behavioral science with data science to pinpoint problems and test potential solutions

Download:

http://longfiles.com/uzaajqu56t9m/Designing_for_Behavior_Change_Applying_Psychology_and_Behavioral_Economics,_2nd_Edition.epub.html

[Fast Download] Designing for Behavior Change, 2nd Edition


Related eBooks:
Corporate Turnaround Artistry
Handbook of Education Policy Studies
The Law (in Plain English) for Galleries, 3rd Edition
Geography Education Research in the UK
How to Build Your Financial Advisory Business and Sell It at a Profit
Greatest Inspirational Quotes
Craig Dobbins - The Jerry Reed Collection
Collected Papers on Analytical Psychology (Barnes & Noble Digital Library)
Foundations of Natural Right
Business Plans in a Week
Mobile Security: How to Secure, Privatize, and Recover Your Devices
Teacher Misery: Helicopter Parents, Special Snowflakes, and Other Bullshit
Copyright Disclaimer:
This site does not store any files on its server. We only index and link to content provided by other sites. Please contact the content providers to delete copyright contents if any and email us, we'll remove relevant links or contents immediately.