Diversity in European Marketing

Diversity in European Marketing

English | 23 Mar. 2012 | ISBN: 3834914207 | 267 Pages | PDF | 8 MB

This case book offers a non-traditional issue-centered perspective to European marketing. Focusing on some of the key challenges faced by managers charged with developing pan-European marketing strategies, marketing problems are placed into the context of these challenges and capture the multiple facets and implications for European marketing in an integrative manner.

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