Effective Press Relations for the Built Environment: A Practical Guide



Effective Press Relations for the Built Environment: A Practical Guide
Publisher: Taylor Francis | ISBN: 0415348668 | edition 2006 | File type: PDF | 208 pages | 11,7 mb
This practical guide explains to architects, engineers, designers and other consultants how to establish press plans for firms and for individual projects, and how to actively develop reputation by getting work published in the architectural, engineering and construction press. With quotes, advice and opinions from the industry's key journalists ĘC including expert image generation and selection advice from Gareth Gardner, photo-journalist and past editor of FX and Features editor of Building Design.


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