Going Places with Youth Outreach: Smart Marketing Strategies for Your Library

American Library Association | June 1, 2005 | ISBN-10: 0838909000 | 132 pages | PDF | 0.9 MB

Companies like McDonald's have been marketing to children for years, and so should libraries, according to "virtual reference librarian" and consultant Pfeil. In this hands-on guide, she gives information on developing a comprehensive marketing plan to promote youth services, presenting in community venues to reach new audiences, building partnerships with community groups, and evaluating program outcomes to refine and improve offerings. Taking the process in a step-by-step manner, including sample letters and forms, and giving ample examples of successful programs, this instructional handbook is clear but dry, rather like reading a computer user's manual.



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