How to Think Like the World's Greatest Marketing Minds

Author: , Date: 2008-06-25, View: ,

McGraw-Hill Companies | 2000-10-19 | ISBN: 0071360700 | 190 pages | PDF | 1,1 MB

Author Marcia Layton Turner showcases the classic marketing master-plans of our time and lays out a refreshingly practical methodology that can be used by executives and entrepreneurs in any industry who are looking to duplicate the success of such legends as Geoffrey Moore, Phil Knight, and Martha Stewart.

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