Leading Change in a Web 2.1 World: How Changecasting Builds Trust, Creates Understanding, and Accelerates Organizational Change

2010 | 148 Pages | ISBN: 0815704844 | PDF | 4 MB

Recent advances in Web 2.0 technology enable new leadership processes and guidelines that can create great value for organizations. In this important new book¡ªthe first title in the new Brookings series on Innovations in Leadership¡ªmanagement expert Jackson Nickerson proposes a combination of processes and guidelines utilizing Web 2.0 technology, which he refers to as Web 2.1, that will not only lead and direct change in an organization but actually accelerate it. He calls this set of processes and guidelines ChangeCasting, and it should be an important part of any organization s leadership toolkit.

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