Marketing Management: A Relationship Approach
Author: , Date: 08 Dec 2015, Views:
English | 16 Oct. 2014 | ISBN: 0273778854 | 720 Pages | PDF | 22.41 MB
Marketing Management: A Relationship Approach, Third Edition, takes the unique and innovative approach of linking relationship marketing to the traditional market planning models that are used by most marketers today.
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