Michael Phillips, Salli Rasberry, Peri Pakroo - Marketing Without Advertising

Michael Phillips, Salli Rasberry, Peri Pakroo - Marketing Without Advertising
Publisher: Nolo.com | 2001-04 | ISBN: 0873376080 | File type: PDF | 296 pages | 2.19 mb

straightforward advice on how to create a marketing plan that will encourage enthusiastic recommendations about your business from satisfied customers Business Life
There are good ideas here on every page the nitty-gritty steps you need to¡ªand can¡ªtake to generate sales Milton Moskowitz, co-author, 100 Best Companies to Work for in America
The best marketing you can do for your business is to concentrate on creating a high-quality operation that customers, employees and other businesspeople will trust, respect and recommend.
Marketing Without Advertising teaches small business owners practical strategies to:
* attract new customers and build trust * encourage customer recommendations * improve customer service and turn even dissatisfied customers into active supporters of the business * list products and services widely and inexpensively * plan marketing events that will keep customers involved * use the Internet to market services and products
This essential book will help you market your business with common sense, not piles of cents.


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