New Technologies and Branding

New Technologies and Branding

2018 | ISBN-10: 1786301970 | 214 Pages | PDF | 2 MB

Between cases of study, theoretical panorama and practical reflections, this book gives brand leaders the means to defend their brand in a changing environment, where new technologies and manipulation techniques have rendered old defense schemes obsolete. Rather than suggesting a reflection from the point of view of the crisis, the authors deal with the question under another, broader theme: conflict.

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