Persuasion: A New Approach to Changing Minds

2012 | 270 Pages | ISBN: 1443405973 | EPUB | 2 MB

At thirty-one, Arlene Dickinson found herself stranded. Recently divorced, she had only a high school diploma, no savings and no clue how she was going to feed four young children. But just one year later, she was a partner in Venture Communications. Ten years on, she was CEO, poised to grow the business into one of Canada¡¯ s largest independently owned marketing firms. Today, as a co-star of the CBC hit Dragons¡¯ Den, she is one of the country¡¯ s most sought-after female entrepreneurs. The secret of her journey from poverty to the corner office? The art of persuasion.

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