Revenue Management in Manufacturing

Revenue Management in Manufacturing

Springer | Finance & Banking | August 9. 2016 | ISBN-10: 3319302396 | 129 Pages | pdf | 5.3 MB

Authors: Zatta, Danilo
Includes three empirical studies on revenue management
Summarizes the prerequisites for applying revenue management in manufacturing
Assesses the barriers that hinder the implementation of revenue management


This book focuses on the application of revenue management in the manufacturing industry. Though previous books have extensively studied the application of revenue management in the service industry, little attention has been paid to its application in manufacturing, despite the fact that applying it in this context can be highly profitable and instrumental to corporate success. With this work, the author demonstrates that the manufacturing industry also fulfills the prerequisites for the application of revenue management. The book includes a summary of empirical studies that effectively illustrate how revenue management is currently being applied across Europe and North America, and what the profit potential is.

Number of Illustrations and Tables
10 b/w illustrations, 35 illustrations in colour
Topics
Finance, general
Operations Management
Statistics for Business, Economics, Mathematical Finance, Insurance
Business Strategy/Leadership
Marketing

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