NOLO | 2006-10-25 | ISBN: 1413305237 | 455 pages | PDF | 1.5MB
...Woodard's professional qualifications, coupled with her clear writing style, make this book a must-read for would-be publishers. -- Minneapolis Star-Tribune
It's the only book I've seen that provides all the crucial information publishers need to know. -- Tim Keck, Publisher, The Stranger
Product Description
Written by the co-founder of three successful magazines, Starting & Running a Successful Newsletter or Magazine gives you the practical know-how you need to put together a profitable publication. From creating simple newsletters to fancy online publications and sophisticated magazines, it provides all the information necessary to start and run your own successful business.
Starting & Running a Successful Newsletter or Magazine covers the ins-and-outs of:
*raising start-up money
*attracting the best help
*choosing the right marketing strategies
*creating a solid subscription base
*building loyalty among readers and advertisers
*competing effectively against even the biggest adversaries
The 4th edition now covers publishing successfully on a tight budget, associating with a conglomerate, entering into online advertising and securing sponsors. It also discusses unique ways to foster advertising, and melding print and the Internet into a single enterprise.
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