Tastemaker: Elizabeth Gordon, House Beautiful, and the Postwar American Home

Tastemaker: Elizabeth Gordon, House Beautiful, and the Postwar American Home

ISBN: 0300221762 | 2017 | EPUB/PDF | 260 Pages | 46 MB

A riveting and superbly illustrated account of the enigmatic House Beautiful editor's profound influence on mid-century American taste

From 1941 to 1964, House Beautiful magazine's crusading editor-in-chief Elizabeth Gordon introduced and promoted her vision of "good design" and "better living" to an extensive middle-class American readership. Her innovative magazine-sponsored initiatives, including House Beautiful's Pace Setter House Program and the Climate Control Project, popularized a "livable" and decidedly American version of postwar modern architecture. Gordon's devotion to what she called the American Style attracted the attention of Frank Lloyd Wright, who became her ally and collaborator. Gordon's editorial programs reshaped ideas about American living and, by extension, what consumers bought, what designers made, and what manufacturers brought to market. This incisive assessment of Gordon's influence as an editor, critic, and arbiter of domestic taste reflects more broadly on the cultures of consumption and identity in postwar America. Nearly 200 images are featured, including work by Ezra Stoller, Maynard Parker, and Julius Shulman. This important book champions an often-neglected source-the consumer magazine-as a key tool for deepening our understanding of mid-century architecture and design.



[Fast Download] Tastemaker: Elizabeth Gordon, House Beautiful, and the Postwar American Home

Ebooks related to "Tastemaker: Elizabeth Gordon, House Beautiful, and the Postwar American Home" :
Thermoactive Foundations for Sustainable Buildings
Admiration and Awe: Morisco Buildings and Identity Negotiations in Early Modern Spanish Historiograp
American Arcadia: California and the Classical Tradition
Re-Scaling the Environment : New Landscapes of Design, 1960-1980
Healing Appalachia: Sustainable Living through Appropriate Technology
Old Forts of the Great Lakes
Gerilya Urban / Urban Guerrilla
Sustainable Infrastructure: The Guide to Green Engineering and Design
David Adler - Metric Handbook: Planning and Design Data
Extending and Improving a House: A Guide to Construction, Planning and Regulations Planning
Copyright Disclaimer:
This site does not store any files on its server. We only index and link to content provided by other sites. Please contact the content providers to delete copyright contents if any and email us, we'll remove relevant links or contents immediately.