The Bling Dynasty: Why the Reign of Chinese Luxury Shoppers Has Only Just Begun



2014 | ISBN: 1118950291 | English | 300 pages | EPUB | 2 MB

Why the luxury market's fate rests in Chinese wallets

The media has negatively focused on the Chinese political administration clamping down on gifting.

Observers have come to doubt the strength of Chinese consumption as the key driver for luxury.

The Bling Dynasty illustrates how doubts about Chinese consumption are ill-founded and Chinese luxury demand is on the cusp of becoming dominant.

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