The Community Manager's Playbook: How to Build Brand Awareness and Customer Engagement

English | 2015 | ISBN: 1430249951 | EPUB | 304 Pages | 1 MB

Public Relations
With The Community Manager's Playbook as their guide, however, marketing professionals and the companies and brands they represent will be equipped with the tools they need to manage their online marketing efforts, engage their core customers at every level, leverage community insights into the product development cycle, and ensure that their messaging is heard across all corners of the digital landscape.

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