Webs of Influence: The Psychology of Online Persuasion, 2nd Edition

Webs of Influence: The Psychology of Online Persuasion, 2nd Edition

2017 | English | ISBN: 1292134607 | 257 Pages | EPUB | 1 MB

With the majority of commercial transaction now happening online, companies of all shapes and sizes face an unprecedented level of competition to win over and retain new business.
In this second edition of Webs of Influence, Nathalie Nahai brings together the latest insights from the world of psychology, neuroscience and behavioural economics to explain the underlying dynamics and motivations behind consumer behaviour.

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