When Buyers Say No: Essential Strategies for Keeping a Sale Moving Forward



2014 | ISBN: 1455550590, 1455583936 | English | 320 pages | EPUB | 1 MB

This is a complete and practical guide which highlights the authors' new strategic approaches to selling when the buyer initially declines or is resistant on a sales opportunity.

Hopkins and Katt explain that most sales reps take a traditional linear approach to selling, but that the trick in closing is in taking a more creative and circular approach. That's the key.

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