Why Popcorn Costs So Much at the Movies: And Other Pricing Puzzles



Springer 2008 | ISBN-10: 0387769994 | 328 pages | PDF | 2.3 Mb

This is one of the very best books on pricing. If you are looking to understand the economics of the world around you, you can do no better than to start here


Why Popcorn Costs So Much at the Movies, And Other Pricing Puzzles unravels the pricing mysteries we encounter every day.
Have you ever wondered why all movies, whether blockbusters or duds, have the same ticket prices?
Why sometimes there are free lunches?
Why so many prices end with "9"?
Why ink cartridges can cost as much as printers?
Why merchants offer sales, coupons, and rebates?
Why long lines are good for shoppers?
Why men earn more than women, around the globe – and why they always will?
Richard McKenzie goes on to show how the 9/11 terrorists still kill Americans every day, because their attack distorted the perceived risks and relative prices of air vs. automobile travel, and jacked up both security costs and flight delays. Professor McKenzie also explores the unintended consequences of well-meaning efforts to spur the use of environmentally friendly fuels: starvation among millions of people around the world, and the destruction of rainforests in Malaysia and Indonesia.
How can these things be? If you think you know the answers, think again. Why Popcorn Costs So Much at the Movies, And Other Pricing Puzzles shows you that the real reasons are sophisticated and surprising – and in Professor McKenzie’s hands, both informative and entertaining.
You won’t need a degree in economics to enjoy this fascinating book, just an armchair and an inquiring mind.

Download:

http://depositfiles.com/files/wfunklnv8

[Fast Download] Why Popcorn Costs So Much at the Movies: And Other Pricing Puzzles


Ebooks related to "Why Popcorn Costs So Much at the Movies: And Other Pricing Puzzles" :
VaR Methodology for Non-Gaussian Finance
International Private Equity
International Economic Indicators and Central Banks
Intangible Assets: Valuation and Economic Benefit
Integrated Tracking, Classification, and Sensor Management: Theory and Applications
Corporate Risk Management: An Organisational Perspective
Concentration Risk in Credit Portfolio
Reforming Financial Systems: Historical Implications for Policy
Microeconomics (SparkCharts)
An Introduction to Econophysics: Correlations and Complexity in Finance
Copyright Disclaimer:
This site does not store any files on its server. We only index and link to content provided by other sites. Please contact the content providers to delete copyright contents if any and email us, we'll remove relevant links or contents immediately.